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The Peranakan Series

Tham Carlyan
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The Peranakan Series
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Appreciating the Peranakan
Due to modernisation, the younger generation does not show much interest in traditional cultures. Eventually, traditional cultures will be forgotten. With this project, I hope to re-approach Gen Z on the Peranakan Culture by collaborating with McDonalds to create a series of Peranakan fast food fusion, in hopes to spark an interests in Gen Z on the culture.
Packaging product design brand identity marketing Advertising Social media post
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McDonalds Website Mockup
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Baba and Nyonya Set Packaging Idea: Tiffin Carrier
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The Tiffin Carrier packaging has 2 tiers: On the bottom, it carries the burger and sauce. On the top, it carries fries and pie.
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Baba and Nyonya Burger Mockup
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Sauces Mockup: Lemongrass Sauce and Belacan Sauce
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The Peranakan Series
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Tham Carlyan's profile
Tokyo, Japan

The Peranakan Series

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